Certificate In Digital Marketing (DDM) (3 Months)
(DDM) -- (3 Month)
Duration: 3 Months
Eligibility: 10th , 12th Pass
Modules
Digital Marketing Fundamentals
- Introduction to digital marketing
- Traditional vs digital marketing
- Digital marketing channels overview
- Consumer behavior in digital age
- Marketing funnel & customer journey
- Basics of branding & online presence
Website, SEO & Content Basics
- Introduction to websites & domains
- Website structure & landing pages
- Basics of SEO (on-page & off-page)
- Keyword research
- Content writing fundamentals
- Blogging basics
Social Media Marketing (SMM)
- Social media platforms overview
- Facebook, Instagram, LinkedIn basics
- Page creation & optimization
- Content planning & posting strategy
- Engagement & community management
Paid Advertising & Campaign Management
- Introduction to paid ads
- Google Ads basics
- Social media ads (Facebook / Instagram)
- Ad creatives & targeting
- Budgeting & campaign setup
- Performance tracking (basic)
Email Marketing, Analytics & Tools
- Email marketing basics
- Campaign creation & automation
- Lead generation techniques
- Google Analytics overview
- Performance metrics (CTR, CPC, ROI)
- Digital marketing tools overview
Practical Projects, Freelancing & Career Skills
- Live digital marketing project
- Campaign planning & execution
- Social media calendar creation
- Resume & portfolio building
- Freelancing platforms & basics
- Interview preparation